Ask any marketing consultant focused on inbound channels (SEO, social media, conversion rate optimization, email, etc.) what the most challenging part of their job is and 75%+ will say: “working with the engineering team.”
This should come as no surprise. Engineering and webdev resources are, along with web marketers, the biggest scarcest and hardest to hire for web-based businesses. We…
Of all the tools I use each day on the web, perhaps none frustrates me more than bit.ly. I like being able to track all the sharing I do across networks with a single URL shortener, but the site’s frustrating from numerous levels. Historic data and habit are most of what keeps me from moving to other services (along with…
Being a moderately analytical marketer, I should be pretty smart about assuming a correlation between two events that might not necessarily exist. And yet, for the past few years, I’ve foolishly done the opposite. Below is a chart of my Twitter follower growth from Followerwonk over the past 60 days:
The spikes are probably days when I’ve sent some awesome…
I love the Green Bay Packers. I love the history of the team. I love that the town of Green Bay’s (population 107,00) residents own the team rather than a billionaire in a big city. I love the stories of struggles and near-bankruptcies they faced in their history and how the sale of shares that would never be repaid nor…
For the first few years that I spoke at conferences in the search marketing field, I consistently wore a single pair of yellow shoes. Initially, it was so I could be recognized by the many people I’d formed friendships with on the forums and blog comments of the SEO world. In time, it grew to become a personal branding piece,…
Earlier this week, Avinash Kaushik, who’s certainly among the most brilliant marketing minds of the generation, wrote an exceptional piece on Facebook Marketing. It’s a lengthy read, but a worthwhile one, and I urge anyone who reads this site and uses Facebook to reach an audience to spend 30 minutes to fully parse what he’s put together.
(from Avinash’s post)…
When companies consider which marketing channels to invest in, data is almost always cited as the primary driver. In reality, just like everything else human beings do, biases and irrationality prevails.
via eMarketer (1 & 2)
In 2010, businesses could see that US consumption of print was less than 1/3rd the consumption of Internet content. And yet, even by 2016,…
I was particularly impressed last week with the political quiz website ISideWith. If you haven’t yet taken it for a spin, I recommend doing so, not because it’s likely to change your political affiliation (we might even have a genetic predisposition there that no evidence will be strong enough to overrule), but because it’s an excellent case study in effective…
I really enjoyed this article from Layered Thoughts: “Growth Hacking is BS. It’s All Just Marketing.” But, it did make me reflect on my adoption of other terminology over the years.
In the early 2000s, I liked the term “Search Engine Optimization” (SEO) over “Search Engine Placement” (which some people still use) or “Search Engine Marketing” (which now means SEO+PPC…
In case you’ve not yet read about Google’s patent on rank modifying for spamming techniques, check out SEO by the Sea and SEOptimise. It’s a clever system from the Google folks designed to dissuade spammers (particularly link spammers) from being confident of their results. The basic premise is simple – after observing rank improving behavior on a page/site (either spammy…
