There’s good news for SEOs — the number of searches on Google keeps growing, interest in SEO remains massively higher than other forms of web marketing, and the field is far less distrusted than even a few years ago (source).
But, there’s bad news, too. Thanks to the kind folks at Jumpshot (whose clickstream data covers tens of billions of…
It’s our existential question as SEO professionals — is SEO still growing? Or have Google’s actions reduced the opportunity potential? I see this phrased in all sorts of ways:
Are there more searches on Google this year than last year?
Is Google taking more of the search traffic for themselves?
Do more or fewer clicks go to the organic results…
In late November/early December of 2015, I ran a survey of consultants and agencies asking deep questions about their structure, fees, employees, projects, and more. Thanks to responses from over 400 folks around the world, I’m able to share what I hope will be some of the most useful data from that project.
Survey takers were primarily founders, owners, and…
Over the course of a few days in mid-December, I ran a survey asking folks about their experiences at conferences and events in the marketing world. 248 people replied, primarily via Twitter, Google+, and LinkedIn. Despite the small number of questions, I found the responses immensely valuable and quite interesting. A few even caught me by surprise.
SMX Munich in…
In 2015, I’ve been pretty obsessed with keyword research and the tools web marketers are using to do it. I’ve made no secret of the fact that I’m working with Russ Jones (after our SERPscape acquisition) and a small team at Moz to build something in this space (and it’s now live! Moz’s new keyword research tool, Keyword Explorer). But,…
From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same, and if your screen was small, you had to pinch and zoom. Many of our readers complained and many more wondered why a technology company in the web marketing field would de-prioritize such a crucial element…
Services that claim to predict the traffic websites receive have been around for 15+ years, but I’ve long been skeptical of their accuracy (having seen how poorly some have predicted traffic on sites whose analytics I accessed). In 2012, I ran a project to test the veracity of the numbers reported by some of these tools, and came away very…
Google’s Search Suggest is a wonderous feature. Not only does it save humans beings around the planet millions of key entries each day, it’s also a phenomenal keyword research tool for marketers. For reasons that likely center around its commercial intent bias, Google’s Keyword Planner Tool often doesn’t show large swaths of data around keywords, e.g.:
If you take the…
Sigh… Every few years, there’s a renewed effort in the worlds of shoddy journalism, clickbait, and cheap pageviews to claim the death of SEO. Recently, a few articles, a handful of folks on Twitter, and some presentations I’ve come across have been using this chart to PROVE that this time, SEO really is dying:
Google Trends Search for “SEO”
See…
Benchmarks are an incredible tool for business owners and operators. They tell us where we sit on the spectrum and make our strengths and weaknesses transparent. Without them, we’re often left to wonder – am I any good at this?
(Kitchen pie chart via Jotun Türkiye)
Here’s a conversation I recently had with the founder of a marketing agency:
Founder:…
