A lot of folks have asked me about how the domain migration from seomoz.org to moz.com has gone after the past few months. Ruth Burr, who runs our in-house SEO, did a great job of sharing some details in her blog post on Surviving the Perfect Storm of Site Changes and her more in-depth webinar on Lessons from the Moz…
It’s becoming common wisdom in the SEO, startup, and marketing worlds that so-called vanity metrics are accursed trolls of numbers, sent from the fiery deep to confuse, mislead, and prey on the weak-minded marketer. E.g:
In a lot of ways, I agree with posts like those Eric Ries has written on the topic. Pivoting based on actionable metrics vs. those…
Here’s what Google used to say about how to improve rankings in their search engine results:
“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
Here’s what they say today:
“In general, webmasters can improve the rank of their sites by creating high-quality sites that users will…
On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note: this was 12:30pm on April 5th in Sydney, where I hit publish). Over the next 24 hours, something very curious and new occurred – Google+ drove as many visits to the post as Twitter did, and…
Today finds me blogging from Australia, where I had the privilege of keynoting SMX Sydney and participating in a site clinic (wearing an SMX lab coat, which is always fun). While looking through the show’s program guide, I discovered that I was also supposed to be on a panel today! The description read something like this:
Bill Hunt and Rand…
I’m excited to see the marketing field getting more interested in correlation data and metrics around SEO. There’s a lot of folks citing data from SearchMetrics’ UK Study, from Mark Collier’s Open Algorithm project, and from Moz’s own ranking factors and follow-up reports.
(Searchmetrics’ study at left, OpenAlgorithm at right)
The trouble is how this data gets perceived and interpreted…
Sometimes we make assumptions that lead us in the wrong direction. I’ve made plenty, and I’ll continue to make them for as long as I’m alive. And sometimes, we’re inadvertently responsible for wrong assumptions made by others. When that’s the case (and we notice it), there’s an obligation to correct the misunderstanding.
I recently encountered an example of this in…
I was recently chatting with my friend Matthew Brown of AudienceWise about the distribution of the web’s traffic, and we both wondered – do referrals from external domains follow a “long tail” distribution pattern?
I surmised that only ~20% of the referrals that the average website receives comes from the tail of the distribution curve, whilst Matt felt that number…
Many times when businesses invest in improving online conversion rates, the practice goes something like this:
Brainstorm a list of things that can be changed in the conversion process or on the landing page
Determine which are easy to build/test
Create a set of A/B or multivariate tests to run through them
Allow winning changes to remain
Unfortunately, this process…
This week at Distilled’s Searchlove conference in Boston (which, BTW, is probably the best marketing content I’ve seen at an event, period, including Mozcon – yes, I’m a little jealous), I presented the slide deck below on earning marketing love:
Can’t Buy Me Love from Rand Fishkin
For those of you who’ve seen me present this year, or who’ve followed…
