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Moz Returns to SEO

Preface: This is a hard post to write, and one that’s taken far longer than I hoped to publish. Never before have I been so challenged to walk the line between empathy and transparency. Never before have I had to get a blog post approved by my boss, board, and legal team. And so I ask, humbly, that you read…

What I’d Change, Keep the Same, & Don’t Yet Know

The older I get, the less sure of myself I become. Certainty, it seems, diminishes with age. Hopefully, that’s part of the “wisdom of the aging brain” as Nautilus described it. This week, at Business of Software Europe, I was asked to give a talk on this topic, and created a short, visual set of slides. Typically, I put those…

The “Pester Your Potential Lead Until They Hate You” Approach to SaaS Sales Sucks

I caught this tweet from Peep Laja (someone I admire greatly and whose advice I generally think is gold) today: This was one of the rare times I disagreed with Peep (or at least with my initial interpretation of this tip), and so I replied, wanting to provide some nuance but limited by Twitter’s short-format. Hence this blog post to…

The False Narratives We Tell Ourselves

I carry a story around in my head. It’s not a true story. But it’s a story that’s hard to escape. It goes something like this: I started a company with my Mom when I was in my early twenties. We made lots of mistakes and went deeply into debt. We didn’t tell my Dad about that debt, so we…

The 5 Best Things I [______] this Year

It’s quiet out there on social media. I’m in San Diego with my wife’s family for the holidays, as per usual. And, as per usual, my email’s a little slower than normal, my Twitter feed a little more empty, my Google+ feed likewise. It’s nice. But then, I find myself with 30 minutes on my in-laws’ couch, waiting for someone…

Negative Self Talk and Self Deprecation

I’m not sure if I can short form blog effectively (like two of my blogging heroes – Brad & Fred), but I’m going to try a little more of that since my time to blog is so limited. While browsing my social streams today, this headline/article caught my attention: via Can You Hack Your Self Esteem? There was a paragraph…

A Long, Ugly Year of Depression That’s Finally Fading

Yesterday morning I woke up early to speak at the Business of Software conference in Boston. It was my first time there, and it’s an exceptional group. Then, after some meetings, I spoke in the afternoon at Hubspot’s Inbound conference (thankfully just across a long skybridge that connects Boston’s World Trade Center from its Convention Center). This morning, I woke…

Making Agency Numbers More Transparent

Benchmarks are an incredible tool for business owners and operators. They tell us where we sit on the spectrum and make our strengths and weaknesses transparent. Without them, we’re often left to wonder – am I any good at this? (Kitchen pie chart via Jotun Türkiye) Here’s a conversation I recently had with the founder of a marketing agency: Founder:…

Mixergy Interview On Startup Marketing, Reaching Early Adopters, Burnout, & More

A few weeks ago, Andrew Warner of Mixergy interviewed me on a number of topics. We started by talking about launching a startup marketing strategy, got deep into the tactical process of earning an audience, and ended discussing some of the challenges I’ve had at Moz this year. (Andrew via Extra Pack of Peanuts) Andrew is one of the best…