Please note, this is a STATIC archive of website from 04 Jul 2018, does not collect or store any user information, there is no "phishing" involved.
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A Search Engine for Audience Intelligence


SparkToro is a new software company from Moz founder, Rand Fishkin. Our mission is to make it easier to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience. Learn more about what we're building, or get notified when we launch:

Lost and Founder

A Painfully Honest Field Guide to the Startup World

Rand's book isn't like most business reads. You can't sum it up in two sentences, or even two paragraphs. There's no central thesis, just a series of stories that illustrate how foolish and harmful it can be to follow the traditional wisdom of the Silicon Valley startup world.

Lost & Founder is available now in bookstores, online, and in an audio version. Read more about the book here, or order:

Order Lost and Founder

The Latest From Rand's Blog

SparkToro Raised a Very Unusual Round of Funding & We're Open-Sourcing Our Docs
The Short Version Our new company, SparkToro, LLC has just completed a $1.3mm angel financing. And, because we think our structure might be right for many other businekasses, we're making our documents open-source for anyone to use. The Story Spar…
Announcing SparkToro "Trending" -- a Front Page for the Web Marketing World
Over the last decade, there have been numerous attempts to create an news aggregation tool for web marketers -- Threadwatch, Sphinn,, GrowthHackers, Alltop -- but none of them quite scratched the itch. Plus, almost all of them were suscep…
Pushing Back Against Shame and Failure (plus a story about D&D)
Recently, I had a series of epiphanies about my experiences as a founder. Please forgive the length of the post, and stick with me, I'll do my best to make the journey worthwhile. I was eleven years old, maybe twelve, and my family lived way out i…
A Welcome to SparkToro's Cofounder: Casey Henry
In 2011, in one of my favorite hiring stories, a longtime SEOmoz community member joined our team. He'd been contributing to the blog for years, commenting and emailing with us, even building some SEOmoz-related side projects. He was young (as was I)…
Buy Lost And Founder and PRH Will Send You This Zelda-Style Startup Map
It's been a whirlwind of a few weeks, launching a new book, launching a big piece of software for Moz (my final project with the team there), and launching this new company... As I shared on Twitter: Feels like for two years, I had nothing to la…