How to Measure Customer Experience Touchpoint Effectiveness

Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience.

Accounts Tweeting

@LaRadice

Appassionato di #fisica e #astronomia, #filmphotographer per passione. Adoro scrivere, sono un divoratore seriale di #libri e amo tutto ciò che è #social

97,083 Tweets
2,295 Following
2,673 Followers

@logz05

Digital Marketing Agency using #contentmarketing , #digitalmarketing, #InfluencerMarketing & #SEO. We love #growthhacking https://t.co/Wr88wFJnjU

110,040 Tweets
21,646 Following
23,477 Followers

@RichBohn

Rich Bohn, the oldest living independent #CRM analyst! His first CRM review appeared in January-1985 and his passion for the topic has only grown since then!

35,487 Tweets
9,877 Following
9,079 Followers

@ebizsolutions

U.S. Navy Veteran, Business Optimization Consultant, Owner & CEO.

29,561 Tweets
14,702 Following
33,381 Followers

@MarketingProfs

Head of Content at MarketingProfs; author of the WSJ bestseller Everybody Writes. I'm waging a war on mediocrity in content marketing. https://t.co/naKDAccqy0

59,046 Tweets
125,511 Following
437,645 Followers

@BridgetAyers

Founder & Head Geek at @GetSmartWeb & @GetSmartWork. Based in San Diego, lover of bacon, beer, & chocolate. Crazy Great Dane lady.

69,340 Tweets
27,626 Following
28,628 Followers

@pr2020

B2B inbound marketing agency. We use content marketing, PR and automation to generate, nurture and convert leads. @HubSpot partner. Creators of Point Pricing.

5,791 Tweets
3,831 Following
5,956 Followers

@davidtheprguy

A public relations consultant for 30+ years specializing in research and crisis management

17,379 Tweets
20,780 Following
19,570 Followers

@GrowMap

Map Your Path To Grow Your Small Business https://t.co/5dyfZx1qrF Connect w/me on LinkedIn or Skype (username growmap).

190,736 Tweets
84,419 Following
118,080 Followers

@digitaljgo

Advertising Disruptor, Podcaster, Believer. Blogger at https://t.co/TZCSLF7NVo. President, SponsorMagic Media ➢ I tweet #contentmarketing #brandstrategy #cx

39,227 Tweets
9,562 Following
14,281 Followers

@WriterLionel

Content marketer & blogger at @CleverTap. Expect links to #marketing, #mobile, #management & miscellany.

8,069 Tweets
5,749 Following
5,235 Followers

@smlbizsuccess

Sharing Ideas, Experiences, Strategies, Tips to help small business owners become successful, Internet Marketer, Copywriter, Sales & Marketing, Finance

48,939 Tweets
12,274 Following
13,198 Followers

@PKannen

Blogger ♐visit my blog about People, Technology and Strategy ↗ growandconvert.ca ↖ #Recruitment #blog #digitalmarketing #contentmarketing

29,294 Tweets
3,843 Following
1,582 Followers

@KlientBoost

We help companies make more money with PPC advertising and beautifully designed landing pages, that also convert - *Google Premier Partner*

13,560 Tweets
61 Following
4,988 Followers

@DbBenj

I help businesses to stand out and sell more on the web by crafting future proof Inbound Marketing/ SEO strategies. @FCBglobal Former #Publicis

1,625 Tweets
3,801 Following
5,062 Followers

@inboundli_mktg

Curated marketing articles from the best sources around the world. For support check @inboundli.

3,061 Tweets
1,206 Following
1,401 Followers

@MetaMorphicIM

Metamorphic Internet Marketing - Offering Web Design, WordPress, Online Marketing, SEO, Local Search, and Social Media. https://t.co/3C1X3HMbK4

9,480 Tweets
6,992 Following
10,763 Followers

Keep up with SparkToro