How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

In December, we reported that Google increased search snippets to over 300 characters. Unfortunately, it looks like the rules have changed again. According to our new research (May 2018), the limit is back to 155-160 characters. How should SEOs adapt to these changes??

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@aleyda

International SEO Consultant, Speaker & Author. @Orainti, @Remotersnet, #MujeresEnDigital Founder. @sengineland Columnist. European Search Personality of 2018.

86,580 Tweets
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@chrisjohnston

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@bhartzer

SEO Consultant & Domain Names Expert (New gTLDs). Practicing SEO since 1996. Speaker, writer, blogger. CEO, Hartzer Consulting.

82,963 Tweets
327 Following
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@kentjlewis

President of @AnvilMedia & Founder of @pdxMindShare. Portland-based entrepreneur, digital marketer, CMO & advisor specializing in #SEO, #PPC/#SEM & #socialmedia

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1,872 Following
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@RandyHamilton

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@roundpeg

Marketing strategy in plain English, with a healthy dose of fun.

42,848 Tweets
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@petermccarthy

Marketing, data, tech, publishing. Work @IngramContent. Ex @optiqly, Logical Marketing, @penguinrandom, @nybooks. Opinions are my own, not those of my employer.

10,512 Tweets
2,395 Following
5,118 Followers

@greggthorpe

Organic SEO Expert started in 1997. Providing NEW Top-Notch Web Design and cutting-edge SEO Services to Fast Track YOUR Rankings, Conversions & WEB PROFITS!

29,542 Tweets
19,090 Following
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@glenngabe

Digital Marketing Consultant at G-Squared Interactive, focused heavily on SEO, SEM, and Social Advertising. Columnist at Search Engine Land.

58,305 Tweets
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20,984 Followers

@webyogi

SEO driven Digital Marketing Consultancy. Likes #yoga #standup #seo #brighton #digitalmarketing #mindfulness https://t.co/JmnIdzpOrF

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3,080 Following
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@SearchDecoder

Founder and CEO at @Alphametic an expert search marketing agency specialized in #SEO #SEO #Content & #Local, speaker, author, formerly NYU prof 🇵🇱 yogi

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6,883 Followers

@Moz

Software and resources to help you take full advantage of the power of SEO, whether you want to drive customers to your website or to your front door.

65,627 Tweets
3,266 Following
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@DAllisonLee

Passionate about productivity, coffee, apps, Wordpress, blogging, & social media. Not necessarily in that order. Evernote Certified Consultant.

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14,284 Following
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@mikekmcclure

SVP, Digital Communications & Exec Creative Director at The Yaffe Group-writer, producer, strategist & content creator. VP Social Media Association of Michigan

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@WordStream

Search & Social Online Advertising Management Software & Services, Plus Free Tools for PPC, SEO, and Social

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272,184 Following
284,790 Followers

@Burnsie_SEO

SEO is not my job, it is my CAREER. 20 yrs experience sitting on my butt optimizing the digital world. Web Optimization & Social Networking

82,002 Tweets
27,746 Following
28,856 Followers

@screamingfrog

Run by Founder Dan Sharp of Screaming Frog, a UK search marketing agency & developer of the SEO Spider. Gooner. SEO. & Philanthropist.

28,273 Tweets
1,167 Following
23,884 Followers

@lucio_ribeiro

Speaker, TV/Mag Commentator, Podcaster, GA Course Instructor & Founder of https://t.co/k2gNZdwvjU Snapchat: luciodr Instagram: lucio_ribeiro Linkedin: lucioribeiro

17,308 Tweets
2,635 Following
13,555 Followers

@lttlewys

Marketer & Content Writer for Travel & lifestyle brands. #DigitalTourist Reviews, Collaborations & Brand Advocate. Breast Cancer is part of my story #BewbLuv

153,177 Tweets
11,336 Following
12,765 Followers

@shaundakin

Dakin Associates Consulting - Digital Strategy and Execution. @Mashable Open Web Award Winner. #Privacy info @PrivacyCamp

120,089 Tweets
3,783 Following
3,891 Followers

@GrowMap

Map Your Path To Grow Your Small Business https://t.co/5dyfZx1qrF Connect w/me on LinkedIn or Skype (username growmap).

190,736 Tweets
84,419 Following
118,080 Followers

@DakinMarketing

Twitter account for George Mason University Digital Marketing Classes with Professor @ShaunDakin Current Hashtags #gmu315 #gmu491

93,031 Tweets
1,387 Following
2,017 Followers

@RamBabuSEO

Founder @SEOBookLab #SEO #Social #PPC #Content #DigitalMarketing #Specialist @AgileCont @245Tech @PulseTracker @CodeandCo @RankWatch Coder Writer

6,131 Tweets
5,002 Following
3,177 Followers

@stonetemple

Digital Marketing Excellence Practitioner

29,032 Tweets
495 Following
31,500 Followers

@jasoncreation

All things Sales, Marketing, Digital and Social Media. Also love Tech, SaaS and my i3. Free Getting Started with Social Webinars: https://t.co/dTSfagQd5Q

143,205 Tweets
54,945 Following
103,046 Followers

@gfiorelli1

Strategic International SEO senior consultant, @Moz Associate & @stateofdigital blogger. Founder of @theinbounder, the actionable Digital Marketing Conf.

71,691 Tweets
445 Following
36,479 Followers

@geeksidd

20,133 Tweets
745 Following
1,009 Followers

@TheWebWordsmith

Win your customers' hearts (and wallets) with custom content by The Website Wordsmith.

3,238 Tweets
1,881 Following
1,189 Followers

@himani_kankaria

Entrepreneur, #DigitalMarketing Consultant, #SEO & #ContentMarketing Specialist, Mentor and Speaker. #Blogger by Hobby, #Choreographer & #Anchor by Love

10,589 Tweets
11,755 Following
12,629 Followers

@Caliberi

Earning brands exceptional digital coverage with award-winning #SEO, #ContentMarketing & Insight since 2008.

10,724 Tweets
2,593 Following
4,373 Followers

@FinolaHoward

Passionate about Helping Entrepreneurs Build, Grow & Scale. Speaker & Creator of @HowGMW! Proud Mum of one little boy:) https://t.co/c9VMiomvKG

16,895 Tweets
39,722 Following
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@marcnashaat

SEO geek helping people find things online. Trying to be half the man that Keanu Reeves is. DMs are always open.

1,290 Tweets
180 Following
458 Followers

@smlbizsuccess

Sharing Ideas, Experiences, Strategies, Tips to help small business owners become successful, Internet Marketer, Copywriter, Sales & Marketing, Finance

48,939 Tweets
12,274 Following
13,198 Followers

@MaddyOsman

#ContentMarketer w/ an #SEO/#WebDesign edge at https://t.co/sX2TPnUOCJ | #Ecommerce at @tanksgetaround | ✉️: [email protected]

17,910 Tweets
6,326 Following
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@MeralMengu

Sharing the Digital Marketing Key Trends for ENTHUSIASTIC Marketers Like YOU! Update your #digitalmarketing strategy & create something original!

12,624 Tweets
2,258 Following
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@jasonkdove

SEO-Lagniappe is a Dedicated #SEO Agency specializing in discovering your customer's User Intent Queries (#UIQ) & #AI-Augmented Data-Driven Analysis

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@s_narmadhaa

Copywriter by profession. Blogger by passion.

6,578 Tweets
217 Following
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@NicoleRWest

#Marketing Director @royalstencils. Ostensibly the only person in the world that loves Mktg as much as Mexican food. Inappropriate tweets are my own, obviously.

7,432 Tweets
1,720 Following
2,025 Followers

@PKannen

Blogger ♐visit my blog about People, Technology and Strategy ↗ growandconvert.ca ↖ #Recruitment #blog #digitalmarketing #contentmarketing

29,294 Tweets
3,843 Following
1,582 Followers

@JeremyBoutaric

Montreal-based Web Expert | #Business background | Data-driven #marketing enthusiast

19,513 Tweets
2,090 Following
4,296 Followers

@dansmull

#Digital & #tech fanatic, #Fitness, #SEO, and specialty coffee lover!

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757 Following
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@cyberspaceayuda

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3,797 Following
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@palkoviz

#contentmarketing, #digital, #creativewriting, IT stuff, #dragonboats and random. https://t.co/vhVjPrSPKP…

5,788 Tweets
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518 Followers

@JacekBlaut

Marketing Manager @ Delante. I tweet about Online Marketing, User Acquisition, Conversion Rate Optimisation & Startups

9,967 Tweets
852 Following
2,060 Followers

@MikeBlazerX

By helping world's #100 websites succeed in #SEO & digital #marketing, I curate & share the best tips/strategies daily. https://t.co/rh1aaB6OZY founder.

139,780 Tweets
609 Following
1,571 Followers

@SocialAmyW

Content Marketer and Writer. Passion for marketing, technology, nature, sustainability, family and productivity. Weakness for adorable animals.

6,007 Tweets
1,526 Following
2,679 Followers

@JeremyKitt

#webdesign for #local #business in #Thanet & East #Kent, author "Making Happiness a Habit" available on Amazon https://t.co/Od0RTfnjrC

3,120 Tweets
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7,060 Followers

@titaniumals

8,526 Tweets
2,277 Following
1,202 Followers

@OMFactoryCH

Ihre #OnlineMarketing, #Inboundmarketing und #GrowthHacking Experten aus der #Schweiz. @armingips2011 @Suxesiv #sem #seo #sea #socialmedia

10,039 Tweets
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@MetaMorphicIM

Metamorphic Internet Marketing - Offering Web Design, WordPress, Online Marketing, SEO, Local Search, and Social Media. https://t.co/3C1X3HMbK4

9,480 Tweets
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@LibertyDiGiTL

Crafting award-winning websites. Our Twitter page is dedicated to providing informative articles. Follow and grow your business. #webdesign #marketing

8,023 Tweets
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@unvertise

#seo / #social / #adwords / #analytics / #cro

732 Tweets
116 Following
67 Followers

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