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AT&T confirms it is buying ad platform AppNexus, reportedly for between $1.6B-$2B

Another legacy carrier built on offering phone services is now taking a deeper dive into the world of advertising and specifically ad tech to help catapult itself into the next generation of tech and communications. Today, AT&T confirmed that it is buying AppNexus, a programmatic advertising ma…

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June 25, 2018 @ 5:45 AM PST
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