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How Instagram’s algorithm works

Instagram users were missing 70% of all posts and 50% of their friends’ posts before the app ditched reverse chronological feed for an algorithm in July 2016. Despite backlash about confusing orders, Instagram now says relevancy sorting has led to its 800 million-plus users seing 90% of their…

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June 1, 2018 @ 11:24 AM PST
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