When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday | SparkToro Article Details

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday

When is it right to use metrics like bounce rate, pages per visit, and time on site, and when should they be ignored? Rand adds his two cents to the conversation around whether these metrics are worth considering in this edition of Whiteboard Friday.

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