The article 11 Sexy Girls with Star Wars Tattoos that You Don’t Have the Right to Publish should be scaring marketers and content creators at least as much as algorithmic updates from Google like Penguin and Panda scare SEOs. Content marketing is a phenomenal tactic, but this type of thing has real potential to ruin…
Our First Foray into NetPromoter Scores
SEOmoz’s retention team, led by the phenomenal Joanna Lord, recently completed a NetPromoter survey project. Below is what Renea (from Joanna’s team) put together and sent out. Note on how Net Promoter score is calculated: those responding with results 9 or 10 are considered promoters. Responses 0 through 6 are considered detractors. Net promoter score is reached by subtracting detractors from promoters (7…
The Power of Support
Sarah (Moz’s COO) and I snuck in a quick 10 minute sitdown today in between some other meetings. We do this pretty regularly – informal, non-calendared check-ins to chat about the big and little things we’re both handling. Sarah’s working on a potential acquisition and getting ready for our annual audit. I’m keeping an eye…
Seattle vs. The Valley
If you live in Seattle and work in or around the startup ecosystem, you’ll have heard the “why-can’t-we-be-more-like-the-valley” conversation plenty of times. The typical complaints are always the same: It’s easier to get funding in the Valley Rounds are better priced (meaning investors pay higher pre-money) There’s a stronger culture of true 24/7 focus The…
A New Blog and a New Challenge
Over the past few years, I’ve been tremendously impressed by a handful of bloggers in the field of technology, startups and investing. In particular: Fred Wilson of Union Square Ventures Mark Suster of GRP Partners Brad Feld of Foundry Group Three qualities about each have impressed and inspired me: 1) They’ve all had a dramatic impact…
A Healthy Dose of Fear is Appropriate When Dealing with the Press
This past Friday I read Ben Huh’s post entitled Don’t Fear the Press. He writes: I often see very puzzling behavior from some entrepreneurs when it comes to dealing with the press and media. Either they are desperate for it and would kill to get a press write up, or they vilify the press and hate…
Making Email More Scalable
UPDATE: This experiment in productivity didn’t work; more details at the end. If you’ve been referred to this blog post in an email reply, first off, hello! and second, I’m sorry. If I were a less busy or more efficient person, I would have (and should have) responded to your request individually, rather than through…
Fear of Ignorance
This past week, I was interviewing a candidate for a VP role along with two of our engineering leads. Everyone in the room excluding myself was classically “technical” – they could write code, had experience solving hard software problems and a background in computer science. I wrote my last line of PHP in 2004, and…
Misadventures in VC Funding: The $24 Million Moz Almost Raised
Over the course of this year, I’ve written a couple times about raising a potential round of venture financing for my company, SEOmoz. At last, the saga’s over, I’ve been released from terms of confidentiality and I can share the long, strange story of how I first rejected, was eventually persuaded, but ultimately failed to…
Inflection Points: Bravery vs. Foolishness
Inflection points in startup life technically happen every day, but in my experience, there’s a difference between the once-a-week variety and the truly BIG decisions – to sell the company, to raise funding, to pivot on business models, to expand into a new location or new product. Sometimes these happen organically as a result of…